Guide•December 3, 2024•2 min read
Alsie L.Content Marketing Manager at Dune
At DuneCon 2024, Daniel Kim of Tiger Research delivered a compelling presentation exploring whether on-chain data signals a growing shift toward Asia's dominance in the Web3 and blockchain space.
Key Takeaways:
- Why Asia Matters:
- Crypto Leadership:58% of global crypto users are in Asia.Countries like Japan and Korea rank second and fourth in crypto trading volumes by fiat currency.Asia is home to 51% of global GitHub developers.
- Consumer-Centric Digital Culture:
- Asian markets lead in consumer applications like payment, healthcare, and super apps, with examples including WeChat, KakaoTalk, and LINE.
- Super apps provide seamless integration of daily activities, making them ideal platforms for Web3 adoption.
- On-Chain Data Insights:
- Stablecoins:Significant growth in local currency-denominated stablecoins across Asia, particularly in Singapore (XSGD) and Indonesia (XIDR).Smart Contracts:Asia now matches other regions in Ethereum mainnet smart contract deployment, highlighting increased developer activity.
- Behavioral Shifts in DeFi:
- Asian activity on Uniswap has grown steadily, with a noticeable shift from shark investors (2020) to retail investors (2024).
- This indicates increased adoption by everyday users moving from centralized to decentralized exchanges.
- Web3 Social Trends:
- Asian languages like Thai, Vietnamese, and Korean are increasingly dominant on platforms like Forecaster.
- Engagement rates and post volumes from Asian users have surpassed those of North America and Europe since March 2023.
- Leverage Asia’s Momentum:
Asia is driving Web3's growth with its unique blend of young demographics, digital adoption, and economic expansion. - Adapt Strategies Locally:
- Asia’s diversity demands tailored approaches for each market.
- Work with local partners to navigate cultural nuances and regulatory landscapes.
👉 Watch this session now to uncover actionable insights and strategies for tapping into Asia’s thriving Web3 ecosystem! 🚀


